Skip to content


January 16, 2015

Swedish fashion brand Björn Borg is to release their next collection through a free web-based game on the 28th of January. The game introduces a new genre, a first person shooter where you battle evil forces with the power of love. In the new trailer for ”First Person Lover”, the brand unveils two weapons. A handgun that fires holographic kiss mouths and an automatic rifle that fires heart-shaped soap bubbles. The trailer parodies classic product-introduction videos, similar to those held by tech giant Apple.

All the Women’s clothing featured in this game were designed by Union Design.

FPL_Kiss gun in game

FPL_The Kiss gun

FPL_Bubble blaster

The First Person Lover Game is free of charge and is launched on January 28th 2015 at

Check out for more information about Union Design and our brand consulting services.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: