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BJÖRN BORG UNVEILS WEAPONS IN UPCOMING GAME ”FIRST PERSON LOVER”

January 16, 2015

Swedish fashion brand Björn Borg is to release their next collection through a free web-based game on the 28th of January. The game introduces a new genre, a first person shooter where you battle evil forces with the power of love. In the new trailer for ”First Person Lover”, the brand unveils two weapons. A handgun that fires holographic kiss mouths and an automatic rifle that fires heart-shaped soap bubbles. The trailer parodies classic product-introduction videos, similar to those held by tech giant Apple.

All the Women’s clothing featured in this game were designed by Union Design.

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The First Person Lover Game is free of charge and is launched on January 28th 2015 at firstpersonlover.com

Check out uniondesign.nl for more information about Union Design and our brand consulting services.

Nike Winter Running – PRODUCT REVIEW

December 30, 2014

Union-Design

It’s always hard dressing for cold weather running. In Amsterdam, temperatures rarely drop below 0C so it’s a matter of balancing between keeping warm at the beginning of a run while not getting too hot and uncomfortable toward the end. As a Sport Designer & Runner, this is an ongoing quest for me both personally & professionally and it’s something I will start to discuss on my blog.

I’ve tried several combinations of brands & styles over the last few years. Today I tested Nike’s Dri-Fit Sprint Jacket with a long sleeve Nike Pro Combat Mock Neck as a base layer.

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The Nike Dri-Fit Sprint Jacket was fantastic. The fabric was a really comfortable, light, very breathable and definitely warm enough. I like running in full-zip Hoodies as they give me the option to wear the hood when I set off or open up the zip if I get too warm. I also love the design of this Jacket, especially the longer / narrower, fashionable silhouette and reflective tapes set into the seams.

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The Nike Pro Combat Mock Base Layer worked as a great combination piece with the Sprint Jacket. I’ve tried a lot of different base layers ranging from low (Decathlon) through to high (Nike/Adidas) price points. Generally, I’ve been happy with most of them but for me, this is the best so far. The fit is excellent and the mock neck feels and looks great at this time of year. The difference between this item and some of the cheaper styles out there is basically the design panels and fabric. The design panels genuinely gives the garment a better fit and are definitely not just there for show! The side panels wrap around the body and do not rub or chaff. Additionally, the Pro Combat fabric is very comfortable to wear. It is not too heavy but still gives a light compression.

To summarise, this is my favourite winter running outfit so far. It was light and comfortable throughout my 10k. I set off with the hood up and the thumbholes pulled down and after halfway had to open the jacket up slightly. I’m really happy with both these purchases.

I will be reviewing more product over the coming weeks & months.

You can pick up these items here:

Nike Dri-Fit Sprint Jacket

Nike Pro Combat Mock Base Layer

 

 

Adidas Originals x Barbour to Release 2014 Fall/Winter Collection

October 16, 2014

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Continuing a string of recent high-profile collaborations, Adidas Originals is set to launch a joint venture with Barbour. The collection is broken up into three themes — Country, Spectator and Military — with each featuring jackets and footwear reflecting the storied heritage of both brands.

  • Adiwick Jacket, based on Barbour’s popular Beaufort waxed jacket and reworked with modern elements, including adidas branded buttons, subtle green three-stripe accents and leather trim.
  • TS Runner, featuring a tanned leather upper and waxed cotton tongue. The Spectator segment comprises the waxed Johbar Jacket with contrast leather sleeves, along with the ZX555 and the CLMBA Barbour shoes.
  • Military collection features the multi-pocket Baradi Jacket and G6G9 Barbour Boots.

The Barbour x adidas Originals capsule collection launches globally beginning November 8th

Nike Launches “Hyperwarm Flex” Base Layer Technology

October 8, 2014

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Pioneering sports brand Nike may be best known for their cutting edge developments in footwear but we shouldn’t forget their innovations in sportswear too! Their latest development, named “Hyperwarm Flex” responds to the needs of athletes in cold climates, focusing on protection, flexibility and comfort.

A top and pant have been crafted using cutting edge knitted technology, and boast a mixed, paneled construction that utilizes different technologies for each area’s requirements – namely flexible articulation, thermal insulation and Dri-FIT moisture wicking, for what the brand believe to be “the finest base layer Nike has ever made.”

Both top and pant are available now via Nike.com

UNDERCOVER x Nike Gyakusou Holiday 2014 Collection

October 6, 2014

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Nike once again teams up with Jun Takahashi’s UNDERCOVER for another coveted collection tapping into the designer’s devout approach to urban running. When designing the collection, the two brands contemplated on what a running uniform might look like in 1,000 years. This thought process eventually led to the development of the Utility Long Tights – a combination of running shorts and running tights. A looser fit on top incorporates pockets and recalls classic sport shorts, while the integrated full-leg coverage of tights provides necessary warmth. This same forward-looking concept also led to the Engineered Sleeve Composite Jacket. Instead of using a single fabric to form the outerwear layer, the unlined jacket incorporates multiple materials. The body of the garment is constructed of a composite Storm-FIT that provides weather protection, whereas the sleeves and neck are formed from an engineered knit that allows for mobility and adapts to the arm in motion.

The collection launches October 23 online and at NikeLab locations worldwide.

Björn Borg SS15 Fashion Show / Fashion Week Stockholm

September 8, 2014

Uniøn Design is really proud to see the launch of our first collection designed for Björn Borg.

In impressive caves on an island in Stockholm, Björn Borg, in collaboration with Creative Show Director Bea Åkerlund, treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era, the show served as a teaser for the Björn Borg ”First Person Lover” computer game, releasing worldwide in January 2015 together with the brand’s SS15 collection.

Björn Borg | AW14 Flirtual Reality

August 11, 2014

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Union Design is proud to announce the launch of our first sports collection with Bjorn Borg. Flirtual Reality, a contemporary sports collection ‘investigating the deepened relations between humans & robots’ launches this month.